Miscellaneous Advertising

School Bus Advertising - Interior & Exterior
Student & Community Ad-Ucation Programs

Roadmark Mobile Media, working in close partnership with School District Administrators all over the country, is establishing America's largest inventory of interior and exterior school bus advertising programs ever to be offered for local, regional or national advertisers to use for communicating "child sensitive"' business promotion and educational messages.

Much like State and Federally subsidized public transit systems have done for years, Board's of Education are now realizing the necessity and value of offering their school bus fleets for advertisers to use in tasteful and responsible ways as a revenue generating mechanism to help offset the ever-growing expense it costs them to provide their students school transportation, higher quality education and extracurricular activities.

Obvious to everyone, school bus promotional message content must be child sensitive, non-offensive, non-contraversial and in superior good taste... subject to each school Board's close scrutiny and final approval, but the advantages to advertisers who comply with these rules is HUGE.

Interior school bus ads (placed over the seats) expose and influence every student who rides the bus to-and-from school every day. Exterior school bus ads reach and expose not only students and parents, but everyone in every neighborhood (community-wide) as buses circulate to pick up or drop off students each day (morning, mid-day and afternoon prime drive times).

To simplify and standardize this program nationally, we have standardized the size and positioning of school bus signs uniform to all school bus manufacturers 'legally available spaces'. We have standardized our sign production specifications (using pressure sensitive BusMark vinyl materials) and we have standardized our space advertising rates (for both interior and exterior space rentals) for those advertisers who wish to contract multi-market campaigns.

Interior signs are 12" x 26" pressure sensitive materials, placed inside the buses on the roof over the school bus seats. Exterior signs are 18" x 48" or 18" x 96" pressure sensitive materials, placed on the driver's side or passenger's side positioned between the front and rear wheels and below reinforcement rails. Depending on each school bus fleet's manufacturer/s configurations (Thomas, Blue Bird, International, etc.) and DOT regulations (one-state-to-another) some other custom sizes and positions are available, market-by-market.

Two costs are involved. Advertising space rental fees & sign production costs (including installation and removal expenses). Space rental rates are discounted for quantity or long term campaigns. Sign production is charged separately and materials must comply with our specifications. All advertising message copy / content is subject to the final approval of each school district's Board of Education (coordinated by us).

12" x 26" Interiors - $40 ea. per mo. (discounted for quantity or long term).
18" x 48" Exteriors - $175 ea. per mo. (discounted for quantity or long term).
18" x 96" Exteriors - $225 ea. per mo. (discounted for quantity or long term).
Custom sizes / positions - priced comparatively. (Inquire).
*Some full bus wrap advertising is available in select markets. (Inquire)

Available Markets
*(check often as this inventory is growing rapidly)

ARIZONA Market

Scottsdale Unified School District   160 buses
Roosevelt School District ,South Mountain Phoenix   50 buses
Agua Fria Union High School District, Avondale   35 buses
Washington Elementary School District, Phoenix   130 buses
Lake Havasu Unified School District, Lake Havasu   21 buses
Yuma School District Consortium   140 buses
Madison Elementary School District   40 buses
Pending Approval
Tempe High School District   90 buses
Tucson Unified School District (September)   320 buses
Flagstaff Unified School District   75 buses

Exterior School Bus Advertising in Other States

The following Districts are either approved for advertising or are pending for estimated September start:

New York      
  New York City   400 buses
New Jersey      
  Newark (interiors only)   100 buses
Florida      
  Putnam   80 buses
  Miami/Dade   1200 buses
Colorado      
  Douglas County   200 buses
  Cherry Creek   200 buses
  Littleton   75 buses
(Others in the Denver/ Colorado Springs area)  
Texas      
  Fort Worth   380 buses
  Denton Independent   135 buses
(Others in the Dallas area soon)  
Missouri      
  Florrisant (suburban St. Louis)   100 buses
Rhode Island      
  Warwick   600 buses
South Carolina      
  Oconee County   130 buses

CALIFORNIA Market (Interior Ads ONLY)

Sacramento City   300 buses   – Students through jr. hi school age
Yuba City/Chico   60 buses   – Students through high school age
San Jose City/Bay Area   110 buses   – Students through high school age
West County/Sonoma   80 buses   - Students through high school age
Napa Valley   60 buses   - Students through high school age
Fresno Area   130 buses   – Students through high school age
Los Angeles Area   300 buses   – Students through high school age
Orange/ Anaheim Area   350 buses   - Students through high school age
San Bernardino Area   200 buses   - Students through high school age


Other district inventory is added monthly!

NOTE: California Regulation does not allow exterior advertising on school buses. Please see Interior Rates, above for advertising in California.

For more information;
Fill out our online contact form or
Roadmark, Inc.
801 Beacon Pk.
Webster, MA 01570
(508)949-6500